At Your Service
With so many options available, it is tough for the airline sector to acquire loyal clients. While many firms centered their advertising slogans on their reasonable prices, destinations, or onboard comfort, this one went on an entirely another path that began a trend. While this antique advertisement is not even grammatically acceptable, it was part of a marketing strategy that targeted business travellers (remember sex sells). Instead of emphasizing their rates and comfortable seats, they emphasized their attractive flight attendants to sell more tickets.
At Your Service
Back To The Wifely Duties
In the 1950s and early 1960s, all financial choices were decided by the husband in the household. In the majority of households, the wife would need her husband’s permission before making a purchase. As a result, many advertisements that should have targeted women were instead aimed at men. This advertisement, in particular, shows my point brilliantly. In an effort to promote anti-nausea medication to pregnant women suffering from morning sickness, the advertising executives developed a campaign aimed at their husbands. The advertisement promises that if the expecting mother’s husband buys her this medication, she would once again be able to prepare him breakfast.
Back To The Wifely Duties
