Sex Sells
The promotional strategies employed for a product are unquestionably contingent on the intended audience. If the target market is men, nine times out of ten the advertisement will feature a sexy woman modelling with the product. This practice has persisted for more than a century because, as we all know, sex sells. The intriguing aspect of this strategy is that, in most situations, the attractive woman overshadows the goods. Consider this 1959 advertisement for a color projector slide. The emphasis is on Sabrina and her large bust, while the product itself is barely mentioned. We understand that a gorgeous lady would attract a man’s attention, yet it is surprising how obvious this strategy is.
Sex Sells
Candy Coated Advertising
Everyone enjoys sweets, but we all agree that it should be consumed in proportion. Parents are keenly aware of the negative side effects their children face when they encounter a sugar high. Sugar is a sweet treat, but when consumed by young children, it causes a massive energy rise followed by a quick drop. This advertisement demonstrates that the corporation was aware of the energy boost sweets offers. Instead of concealing it from consumers, they capitalized on it by convincing moms that they needed to feed their children sweets in order to increase their energy levels. They went so far as to say that a “smart mother” would purchase this item.
Candy Coated Advertising
