Fresh Breath Equals A Stable Marriage
In an effort to promote their wares, the advertising professionals targeted males with sexual imagery and women with warnings. Warnings that they may never marry, that they must have an orderly home in order to keep their husbands and that their husbands may cheat if they do not utilize the product they are marketing. This old advertisement for a breath freshener makes it abundantly obvious that a man will cheat if he is unhappy at home. The slogan “Men are funny that way” implies that adultery is not only unavoidable if the wife is imperfect, but that it is also understandable.
Fresh Breath Equals A Stable Marriage
Always A Bridesmaid
The message in this antique advertisement may have inspired the idiom “Always a bridesmaid, never a bride.” As previously stated, advertising businesses revolved around the idea that every woman’s dream was to be a devoted wife who meets all of her husband’s wants. The 1928 advertisement implies that a woman with terrible breath could never be a bride, as though this were the ultimate aspiration of all women. While halitosis is something that should be addressed, implying that a woman may be denied her happily-ever-after is extremely tacky in today’s society.
Always A Bridesmaid
