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Advertisers have benefitted from the disparities between men and women for decades, but they often emphasize the sexes’ desires and needs rather than their physical characteristics. This started to alter in the 1960s. Women were beginning to assert themselves, prompting businesses to alter their marketing strategies in an effort to win them over. The problem was that males continued to make decisions. This 1965 advertisement for a girl-sized pen for a girl-sized hand made a poor attempt to appear to support the women’s movement, but the underlying message is that women are smaller and therefore cannot wield a man-sized writing instrument.
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Child Endangerment
We have no idea how this advertising campaign made it to print. It is essential to run your ideas by your coworkers to ensure they make sense, as it is understandable that the creative minds behind marketing strategies can sometimes become stalled. Clearly, this was not done, as this advertisement makes no sense. Today, this advertisement proposing that a baby shave itself would attract a deluge of criticism. In addition to the fact that a youngster has no need for a razor, the consequences of giving a baby a sharp instrument are incomprehensible. Even naive individuals are aware of this!
Child Endangerment
