Mr. Leggs Floors Tiger Lady; 1960s
OMG! This is incorrect on numerous levels. The advertisement says that the pants were so enticing that they stunned a tiger lady. The graphically violent advertisement delivers the incorrect impression about what is socially acceptable. Observe the wretched, blazing visage of the tiger lady. How does a consumer relate this to pants? They intended to make a “lady killer” advertisement, however, this falls within the heading of “violence against women.” Given that the 1960s were a time when women fought for their rights, this advertisement appears to warn men that wearing Mr Leggs trousers will help keep women down. Gross.
Mr. Leggs Floors Tiger Lady; 1960s
The Dummy’s Guide To Getting The Guy
As can be seen, many advertisements of the 1930s, 1940s, and 1950s targeted women in the hopes that scare tactics would increase sales. This old advertisement does not mince words regarding their opinion of women and their intelligence. The deodorant advertisement implies that anyone who uses the product must be smarter than the woman depicted, meaning that anyone who does not use it must be less clever. In reality, the underlying meaning of “beautiful but stupid” is that women, in general, are too stupid to think for themselves and will buy whatever they are told to.
The Dummy’s Guide To Getting The Guy
