KFC – A Woman’s Best Friend
When Kentucky Fried Chicken first opened its doors, women were supposed to stay at home, care for the family, and have a home-cooked meal ready for their husbands when they returned from work. Due to the novelty of fast food as a concept, KFC’s advertising campaign targeted weary housewives. Although the advertisement plays into the assumption that women should prepare meals for their husbands, the language seems to sympathize with the burden of their domestic duties. Colonel Sanders’ declaration that he is “a woman’s best friend” and reference to “weary wives and working women” show that he understands their circumstances and desires to assist. It must have succeeded, as KFC has had tremendous success since its founding.
KFC A Woman’s Best Friend
Iver Johnson Revolvers Safe For Children; 1904
This may or may not be the last advertisement featuring children in a disagreeable manner, but it is the last that appeared prior to the 1920s. Iver Johnson asserts that his revolvers are safe to handle and simple to shoot and kill. The trigger featured a manual safety, and advertisers believed it would be a good idea to depict a little girl handling the firearm in their advertisement. Whether or whether the gun has a hammer, it is unsettling to see a young child handling one since accidents can occur.
Iver Johnson Revolvers Safe For Children; 1904
