Wasted Charms
Since no one enjoys a foul odor, it is safe to assume that the majority of the population uses deodorant. And because deodorant is one of those goods for which consumers develop brand loyalty once they find one that works, these businesses depend on return customers. In recent decades, executives have realized this and discovered that they can reduce their advertising budget. Historically, deodorant was a competitive market, thus things were conducted differently. Due to the intense rivalry, deodorant firms’ advertising strategies targeted women and played on their anxieties. In this advertisement, it is emphasized that even if you were gorgeous and personable, you were eliminated from consideration if you smelled bad.
Wasted Charms
Cars Even A Woman Could Drive
Automobiles, like home appliances, are advertised to men and women in very different ways. Traditionally, males were in charge of purchasing a new vehicle for the family, but women had certain expectations to make their lives easier. Trunk space for groceries, roomy and secure for the children, and, of course, fuel economy to stick to the family’s budget for transportation. By the 1960s, women were becoming increasingly independent, and many homes opted to have two vehicles. Although this advertisement for the Mini automatic appears to be directed towards ladies, it is actually directed at their husbands. Men would be more concerned that their wives couldn’t operate a standard-sized car if they saw a lady who appears anxious and then heard that the vehicle is easy to operate.
Cars Even A Woman Could Drive
