Vitamin Shoppe
In relation to GNC’s problems were faced by Vitamin Shoppe. They broaden their e-commerce business and also have a subscription service to address these problems. In 2017, the world’s top revenue, though, fell by 8.5% to $1.2 billion. Vitamin Shoppe is in this dilemma today due to the declining success of malls and the increase of competitors. It is strongly anticipated that they will extend their divisions, launch delivery services, and hold marketing events.

Vitamin Shoppe
Neiman Marcus
Luxury chain Neiman Marcus saw a 5% decrease in top-line sales in the 2017 fiscal year to $4.7 billion. Most ideas suggested cutting 200 jobs and implementing a “Digital First” customer engagement program. Hudson’s Bay was expected to acquire the high-end outlets, but ideas were later clarified.

Neiman Marcus