Targeted Advertising
Advertisers maximize their return on investment by targeting specific demographics. Despite the fact that this has been shown to enhance sales, some marketing tactics have proven to be insensitive. Now, in the age of social media, insensitive advertisements are instantly called out, prompting corporations to take immediate changes to placate consumers. In contrast, this was not the case in the 1960s. Lane Bryant advertised a free fashion catalog for girls size 8.5 to 14.5 and teens size 10.5 to 16.5, although they used the term “chubbies” to describe them. Although they were attempting to be inclusive, their language was disrespectful and incorrect.
Targeted Advertising
Smoking (Hot)
Seriously? Okay, it’s possible that we don’t know what we’re talking about and that these advertisements were effective. Tiparillo designed advertisements for young and female smokers. Should a guy offer a lady a Tiparillo was their primary slogan. And they employed this slogan in nearly every profession where women are found. As you can see, the problem was that they depicted women as being attractive in every occupation.
Smoking (Hot)
