Idle Threats
Now we must also discuss the firms whose advertising campaigns went for the metaphorical throat. Playing on women’s insecurities appeared to be a trend in the breath freshener industry, as the majority of advertisements in this field feared the dreaded “other woman.” With the phrase “There’s another woman waiting for every man, and she’s too smart for morning breath,” this advertisement laid it all on the table. This ruthless strategy not only employs fear tactics to sell its product but also sows distrust in the homes of its consumers.
Idle Threats
How The French Do It
While the United States has produced some cringe-worthy advertisements, they simply cannot compete with the French. Despite the fact that the French seem to be more progressive when it comes to gender norms, this advertisement demonstrates that they lack respect for animals. The objective of this graphic advertisement is to promote fresh sausage by depicting a pig slaughtering himself while smiling. Not only is the advertisement extremely unappealing, but it also begs the question of whether the French treat their animals responsibly. With organizations like PETA, this marketing plan would generate a great deal of opposition in the present day.
How The French Do It
