Colgate Kitchen
Colgate sought to capitalize on its strong brand loyalty by breaking into the lucrative ready meal business. In the 1960s, they introduced a frozen food line. They may have attempted to persuade consumers to consume their frozen food before brushing their teeth with brand-name toothpaste. Whatever the cause, this brand-extension was a total failure.
Colgate Kitchen
The Monoski
Before snowboarding became incredibly popular, the ‘monoski’ was at its height in the 1980s. This broad ski, which utilizes alpine-style bindings, was never particularly popular. The monoski was declared extinct when snowboards first appeared in the 1990s, and its two top producers immediately entered the snowboard market. A ski rental company in Re, Sweden, claims that the monoski was a failure. It was so weird, we just don’t know why anyone would use it to ski on typical slopes. However, this year a few monoskis have been spotted around, so perhaps they’re making a comeback?
The Monoski
