Neiman Marcus
Neiman Marcus experienced a decline of 5 percent in its top-line sales during the 2017 fiscal year. It tried various things to improve the situation. According to RetailDive, it seems to be working! Still, the interest expenses of the company are taking a toll. It has been suggested that the company lay off employees and make a “Digital First” customer engagement plan. A Canadian company called Hudson’s Bay initially wanted to acquire it, but the plan fell through.
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Neiman Marcus
Bebe
Where did things go wrong for Bebe? Some would say it started when Manny and Neda Masouf divorced. In 2007, the latter left the company after working as the longtime creative director. The fashion retailer also suffered from the fact that fewer people are going to the mall these days. It had a $4.6 million operating loss in 2017. The company decided to spend $65 million to shut down physical stores and focus exclusively on e-commerce. Will avoiding retail space work for this company?
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Bebe